M-1 Global Appoints Total Sports Asia as Licensing Agent in Japan
Tokyo, Japan – M-1 Global LLC, an international mixed martial arts (MMA) organization dedicated to promoting the sport and its athletes worldwide announced today that it has signed an agreement with Total Sports Asia K.K. (TSA) for TSA to represent M-1 Global in Japan. M-1 Global is the newest major MMA organization and announced recently the signing of Fedor Emelianenko, widely regarded as the best heavyweight MMA fighter in the world. Fedor Emelianenko is a household name in Japan, having also won the last heavyweight PRIDE event.
In addition to developing a comprehensive licensing program for M-1 Global in Japan, TSA will be tasked with developing for M-1 Global a Japanese language website, mobile website and fan club targeted towards M-1 Global fans in Japan.
“We are pleased to be working with Total Sports Asia. They have a great reptuation in the marketplace and have a good working knowledge of the Japanese market. They will be helping us develop our Asia fan club,” said Bob Clark, COO of M-1 Global.
Chung See LIANG, Managing Director (Korea/Japan) of Total Sports Asia said, "We are very honored and at the same time very excited with this appointment. TSA has been in the forefront of brand-building for numerous international sports entertainment companies in Japan and we see this appointment as a stamp of confidence in our expertise and track record".
“We are also very impressed with the management of M-1 Global and the speed that M-1 Global is growing. The MMA industry in Japan is massive, and Fedor Emelianenko has a huge following in Japan. We are confident that a combination of M-1 Global’s strong management team, Fedor Emelianenko and TSA’s local expertise in Japan will result in a successful entry into and the growth of the M-1 Global brand in the Japanese market”.
Fedor Emelianenko will fight in his first event on December 31, 2007 at the Saitama Super Arena in Japan since signing up with M-1 Global recently.
About M-1 Global
M-1 Global is an International Mixed Martial Arts “MMA” organization dedicated to promoting the sport and its athletes worldwide through cooperation and alliances with other MMA organizations including both regional and televised world championship fights. Sibling Sports, LLC owned by Garlin Holdings Limited and Sibling Theatricals, Inc. is the sole Managing Member of M-1 Global, LLC. Sibling Theatricals is a live-event production company that produces shows from Broadway to Las Vegas and is wholly owned by Sibling Entertainment Group, Inc. For more information about M-1 Global visit www.M-1Global.com.
About Total Sports Asia
Total Sports Asia is Asia’s leading fully integrated sports marketing company in Asia with offices in Kuala Lumpur (Head Office), Mumbai, Shanghai, Beijing, Tokyo and Dubai. Its innovative and unique approach in providing integrated sports marketing solutions offering services in TV Rights Sales & Marketing, Sponsorship, New Media, Licensing, Event Management and Mobile Content has been the key to its growing success.
